What Is SEO?

SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too. At Moz we believe these principles go hand in hand.

Why Does a Website Need SEO?

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!, just to name a few. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.

Search engines are unique in that they provide targeted traffic – people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

Why Is SEO Necessary?

Search engines help us find answers, SEO determines how or what questions your website is looking to help with. Search engine traffic makes up the majority of how people discover new things online. This includes how a search engine will discover your website.

Being found by a search engine increases your relevancy or popularity for people. When a person searches a search engine serves 2 purposes 1) to find all of the relevant answers and 2) to organize or rank those results based on usefulness.

There are thousands of factors that search engines use to determine ranking.

Keys To Making An Impact

The only guarantee about SEO is that it takes time.

What We Do

SEO is a toolset within marketing, and we focus on the overall digital marketing strategy for your company. We start by understanding your business, and your industry, and creating a plan for your voice on social media, and work with you to discover the best campaigns that will create benefit.

Organic Onsite Search Engine Growth

Content Development for Blogs and Landing Pages, and Content Optimization for keyword density. Website structure optimization so that the search engine spiders and more easily read your content.

Offsite SEO

We help you to build relevant links through our network.

Social Media

Relevant profile claiming for social media sites, and voice development. Brand Recognition. Social Media is also a great way to stay in touch with your clients. Creates authority.