With users reaching for their mobile devices to search, it’s time to put your business on the map

The most recent infographic released by LocalSearchStudy.com has some very interesting numbers on mobile search trends. With the ever growing mobile and tablet market, it’s no surprise that 4 out of 5 local searches on mobile devices end up in a purchase. Of those, 27% of searches are to find a business location – and 13% are specifically searching for driving directions. “Tablets are carving out a new role as high-level, educational local search devices” with 41% of local tablet searchers using them to compare local businesses.

What this means is quite clear: your business needs to be on the map in order for new customers to find it. If you pick up your phone or tablet right now, search for your business and it’s not showing up on either of the three big map providers – Apple, Google and Bing – you are missing out on an enormous chunk of the market.

Consider the consequences

Take a moment to reflect on your business, its services or products. Whether you’re a restaurant, a brick-and-mortar retailer, or even a service provider – think of what it means to you if someone nearby does a search for the exact type of service you provide. If your business is not on the map, they will not find it. It’s as simple as that.

Getting your business on the map requires a bit of know how and can take up to six weeks, depending a few factors such as time for verification and database propagation. We at Zoom Junction offer location based service submission and monitoring at each of our package levels. Our belief is that this is such a vital component of having a strong online presence, that it cannot be ignored.

So if you’ve just done a search – and your business is not on the map, it might be time to get in touch.

Photo Credit: Flickr user Delwin Steven Campbell – ipad maps CC BY 2.0